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The Sales Department of Shenzhen Jingmingxin Umbrella Products Co., Ltd. trained all salesmen on "communication skills with customers and self-communication skills" at 8 a.m. on November 12, 2018. The specific training contents are as follows:

I. Basic steps for effective communication

1. Prepare work beforehand. If you visit a customer, you should know the purpose and needs of the customer.

2. Revalidate customer's needs and objectives;

3. Explain your ideas;

4. To confirm the views of both sides after handling the matter;

5. Achieve agreement and common goals;

6. Achieving goals and jointly implementing them.

2. Points of Thought in the Process of Communication

1. Possible disputes and reasons for resolving disputes before communication;

2. Set your own bottom line goals and realistic goals;

3. Be prepared psychologically. If communication fails, you should have your own dignity.

4. Do your own analysis, where are the successes and where are the failures;

3. Communication Steps

Listen, look, ask and speak.

1. Listening

Be conscientious, understand, listen well, invest in and get information:

(1) Understanding the content;

(2) Observing words and views;

(3) Respond appropriately to each other in the process;

(4) Empathy, "Compare the heart with the heart".

2. Look

The information obtained is as follows:

(1) The facial expression of the other party;

(2) Eyes;

(3) Physical movements;

(4) The distance to sit with you;

(5) Outside dress.

3. Question

Don't always ask customers why.

4. Say

(1) To understand each other and find common ground;

(2) Speaking should have its own way of thinking;

(3) Speaking should be related to or liked by customers.

Fourth, the three main points of communication:

Communication means to use the medium of language to put one's own thoughts into the other's mind, and use this idea to solve the other's problems, so that the other side feels right.

1. Let the other person listen to what you are saying.

(1) The time is ripe;

(2) suitable place;

(3) Atmosphere.

2. Let the other party listen with pleasure:

(1) Looking for topics that the other party likes to hear;

(2) Easy to listen to;

(3) Make the topic acceptable to the other party.

3. Make the other party listen reasonably:

(1) First of all, say that the other party is in the interest of the other party;

(2) Re-pointing out that they are mutually beneficial;

(3) Final request;

General Principles of Communication

1. Moving people with emotion is better than convincing people with reason.

2. In the face of reason and emotion, people prefer to choose emotion.

6. How to persuade the other party

1. Don't dispute.

2. Don't criticize.

3. Guiding the other party;

4. Leave the right of choice and the right of decision to customers.

Points of Communication

1. Don't easily accuse, criticize or retaliate against the other party.

2. Show sincere appreciation and praise;

3. The fastest way to persuade the other party is to become friends in a short time.

(1) Appreciate and praise each other;

(2) People are eager to be praised and respected.

(3) See each other's point of view.

Communication Skills

1. The concretization of praise;

2. Promoting enhanced evaluation;

3. Speak of each other's strengths, and don't leave the other with the expected evaluation.

4. Actively greeting and communicating with each other;

5. Trust each other;

6. When you see and hear a third party discussing the other party's satisfaction, you should express your praise.

7. When communicating with the other party, we should make a comparison with ourselves to show that the other party is better than ourselves.

8. In reality, we should learn to play the role of showkeepers and speak good words.

9. Remember each other's special days and special events.

10. Understanding the interests of the other party;

11. Evaluate customers from negation to affirmation.

9. Self-communication

1. Control and adjust self-attitude;

2. Disperse one's bad mood;

3. Have fun every day.

4. Don't always complain about unfairness in the world.

5. Don't be jealous of others, and don't be afraid of others'jealousy.

6. People must be broad-minded.